Customer Segmentation
Targeted use of k-means clustering to segment approximately 2000 customers for a market campaign, successfully identifying three homogeneous groups for specific marketing strategies.
Google Map Reviews
Analysis of approximately 10,000 IKEA Greenwich customer feedbacks, focusing on identifying quantitative trends and patterns in ratings over the years. This includes assessing customer satisfaction by examining distributions and changes over time.
Market Basket Analysis
Effectively applied association rules to analyze over 1.000.000 rows of B2B transactional data to identify a seasonal product bundle for targeted promotion & cross-selling.
Human Resource Analysis
Development of comprehensive SQL queries to extract and analyze key employee metrics, supporting decision-making in personnel planning and workforce management.
